How Important is Employee Retention to You?

Posted Sunday, January 20, 2008

We need a few good people. Or at least that is what I hear my clients say. Gone are the days of the company man. Now many people see jobs as merely stepping stones to get where they want to be. This is quite a turn around from our parent's culture that hailed the person working 20+ years at one job.

What has caused this change. The greatest factor might have been big business itself. Everyone has heard the story of the dedicated employee ousted from his position due to cutbacks and sending jobs overseas. Other factors may be benefits. As benefits change in relation to the needs of the employees, we see even less loyalty.

This takes us to our current generation. Most employees nowadays consider 2-4 years a long-term commitment to a job. Unlike their parents, they are also more concerned about balancing their personal life with their work. Many are no longer willing to work for just the almighty dollar.

So what is your company doing to find and retain good people? When businesses fail to keep good employees, they should first look at themselves before blaming the employee for leaving. What are you doing to develop your culture to attract people? How do you keep your staff engaged in their work? What are you learning about your employees needs that will let them know you value them and wish to keep them around?

If an employer treats their staff as an expense, they will often find it difficult to retain and hire good people. Given there are fewer people entering our workforce right now, you want to make sure you are a place people talk about working and not about leaving.

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