Extraordinary Business

Want to see how to destroy a great reputation that took years to build in just a few short weeks? You might want to talk with Toyota. In their quest to become the world's largest car company they made a mistake that GM was often considered guilty of. They let quality slip.

That alone probably wasn't bad enough to do the damage. But trying to cover it up was. Toyota knew there was a problem, but they weren't sure what it was or how to correct it. First it was the floor mats causing the accelerator to stick. When that didn't resolve the issue the public began questioning if they actually knew. Now it appears Toyota has the solution by fixing a faulty accelerator. Just when they thought it couldn't get worse, now there is a problem with the breaks on the new Prius. A recall has been issued in Japan, and the US is waiting to see what they will do here.

Recalls in the auto industry certainly aren't new. Actually they happen quite often. Check out http://www.automotive.com/new-cars/recalls/index.html and see for yourself. So what made Toyota's such a big deal?

I think the issue is trust. Toyota built its reputation around it. You could trust them, their vehicles were reliable, you could count on their resale value, etc. The recalls have people questioning that trust and it's going to take a lot to repair it.

People have become very skeptical in today's economy. Loss of jobs, the mortgage bubble, and questionable business practices have caused cynicism to increase. Rebuilding trust will be a challenge and it will take time. For others, it will create opportunities to grow. Trust is one of the most valuable things in your business. Make sure you don't squander it. Hire the right people, communicate and value them. Treat them well. Work with integrity and be a good community partner. Create a legacy that will have people wanting to do business with you and not driving them to your competitors.

Labels: "Auto Industry", "Dan Paulson", "Daniel Paulson", "InVision Business Development", auto, Business, Business Coaching, Communication, Economy, growth, InVision, Recalls, Strategy, success, Toyota

Natasha Vora is a friend of mine who owns Indocara. Her company specializes in bringing textiles and furnishings from Southeast Asia to sell in the US. She has a small retail shop located in downtown Madison as well as an online presence at www.indocara.com.

Though Natasha and I come from very different backgrounds, we do share some similarities. We both had the opportunity to hone our skills at larger companies (in fact, we both spent time at Lands' End), and we both left to pursue businesses that we are passionate about.

Recently Natasha had the opportunity to participate in a local business radio talk show. She shared her experiences and also brought up a really good point, the importance of buying local.

Small business is the key to stimulating the economy. These companies make up the bulk of our workforce and often are the engine for economic growth. Often we forget about these businesses when we shop. The big box stores have created top of mind awareness for many of us and we often do not give it a second thought to go to the large stores when we need something.

I have also experienced the buy local dilemma. Some companies perceive that business expertise or strategy needs to come from a large company in a big city, and that is simply not the case. Yet I have lost opportunities because of the perception that the business knowledge of a company in another state must be better than what can be provided locally.

I think it is important for all of us to support our local economies as much as we can. In order for us to thrive, supporting those in our community is crucial. So before you head to that big box store, maybe check to see if it's available from a local business.

To hear the podcast for Natasha's interview, go to http://loyalearspodcasting.com/wtdy/audio/IB032409.mp3

Labels: "Dan Paulson", "Daniel Paulson", "InVision Business Development", Business, customer loyalty, customer service, Economy, growth, Leadership, marketing, process, Sales, Strategy

What if you could reinvent your business or your product and grow by 20% this year, would you do it? My guess is probably so.

Today I read an article on Inc. Magazine's website (twitter inc5000 if you are interested.) about a small chemical company that did just that.

In Max Chafkin's article, he shared the experience of OMI, a company in Barrington, IL that specialized in industrial strength deodorants. For years, the company made a healthy profit margin of 80% by selling its non-toxic chemicals to engineers and plant managers. Yet Phil Coffey, who would later own the company saw more potential.

Phil had a plan to reinvent the product that had been so successful for industrial use and tap into the consumer products market. He saw a $4.7 billion dollar industry that he could tap in to.

After purchasing the company, Phil took a risk and launched a costly consumer strategy. His risk paid off and now their Fresh Wave product is taking off. In fact, they expect 20% growth in 2009 despite the economy.

The message here is this: opportunity exists everywhere. Unfortunately most of us fail to see it because we are too wrapped up in our own issues to notice. In other cases, even if we do see the opportunity, we may be too afraid to risk it. Phil's company already had profit margins of 80%. My guess is many would be happy with that and be unwilling to take on a risky venture.

Our country was founded on people taking risks; sticking their necks out. In order for us to grow and thrive, we need leadership that is willing to do the same. We need to make educated decisions and find the opportunities we can take advantage of. It is necessary to our survival.

Take ownership of your situation, find ways to re-invent yourself, make wise decisions, and have a plan.

Now is not the time to complain about the economy, your industry, your employees, management, government, or anything else. If you are willing to let someone else control your destiny, you may not like the results.

Labels: "Dan Paulson", "Daniel Paulson", "Inc. Magazine", "InVision Business Development", "Phil Coffey", Business, Economy, growth, Leadership, marketing, Sales, Strategy

Charter Communications is near bankruptcy and it looks like there may be no way out of it this time. Microsoft co-founder Paul Allen has sunk a bunch of cash and lost $7 billion in the process. Could this have been avoided? You bet!

I have been a Charter internet customer for about four years now. Where I live, high speed internet choices are limited. So at the time Charter was the best option for me. For my first 4 months with Charter, it was a nightmare. Billing mistakes and confusion on what i owed led to the cancellation of my service 4 months into the relationship... Even though I paid my monthly bills. After a long discussion with their customer service department I got them to waive the reconnect charges and make the corrections to the bill.

The following year my rates more than doubled without warning. I did not receive a notification and immediately contacted customer service. I was informed that my plan was cancelled and I was bumped to a faster service and a higher monthly fee. Again, after discussing this with customer service, they enrolled me into a promotional package which lowered my monthly rates down to a price point closer to what I was paying before.

Last year (2008) I did receive notification of an increase and was informed that my bill would be doubling. This led to another call and after getting transferred to their customer retention department, a slight reduction in the rate change.

Charter, how could you avoid this? Better service would help. The examples above are my own, and I am not about to share negative feedback from others, but it seems as though Charter chooses to provide poor service on the front end and requires the consumer to jump through hoops to fix a problem that could have been avoided. To their credit, they have addressed my issues and made corrections, and it would be nicer if they looked at their practices and prevented the problems in the first place.

For the sake of Charter, I hope they are able to figure it out. Choices where I live for high speed are better, yet I do not want to go through the hassle of changing it.

Labels: "Charter Communications", "Dan Paulson", "Daniel Paulson", "InVision Business Development", Branding, customer loyalty, customer service, Economy, InVision, Leadership, Strategy

Tomorrow our 44th President will be sworn into office. While Barack Obama spoke of change throughout his campaign, it is up to all of us to make a difference. For future generations to prosper, we must make difficult decisions today. America has always been a land of opportunity and it is up to us as leaders in business and politics to create a strong economy.

Labels: "Barack Obama", "Dan Paulson", "Daniel Paulson", "InVision Business Development", Business, Business Coaching, Economy, growth, Leadership, Sales, Strategy

Now that 2009 is upon us, let's take the time to approach the year with new determination. While little has probably changed, let's all make it a point to change our attitude about our business and the economy. Look at 2009 through a new set of eyes and focus on how to grow your business. the only way we can all make a positive impact is by finding a way to win, not to survive. It is possible, I have seen it. Several businesses I know are experiencing double digit growth right now. Our jobs as leaders is to take advantage of opportunity. Find that opportunity now! Let's not squander it away with the hope that someone else will change our future for the better.

Labels: "Dan Paulson", "Daniel Paulson", "InVision Business Development", Business, Business Coaching, Change Management, Economy, growth, Management, marketing, Strategy

I recently read a Reuters article where Merrill Lynch's CEO John Thain asked the company's board of directors for a $10 million bonus. Argument: since he saved the company from impending doom, it seemed only right he should be rewarded. My question is with such "great" leadership how did it get there in the first place?

There are many business leaders that are disconnected with the rest of the world. For most people, if business is poor, we all take a stake in that performance. This could mean layoffs in a worst-case situation, or at least no raise or bonus.

Unfortunately we hear a lot of stories like this now. Many financial sector companies that have gone bankrupt or received billions in bailout money are still paying bonuses. This is not reward for a job well done and for the sake of the taxpayers should not be paid out.

Labels: "John Thain", "Merrill Lynch", bailout, banking, bonuses, CEO, Economy, Leadership, Money

Recently I was reviewing a Businessweek article by Jack and Suzy Welch that was titled "Trim the Fat, Not the Service." The title alone brings up a good point. If you make your customers suffer through the tough times with you, they won't be there when those times are over... and you might not either.

The moment the word recession is tossed around, many companies begin preparing for the worst. They do everything to maximize their cash and eliminate services. Unfortunately the customers take the hit in many cases. The focus is on cutting costs instead of gaining market share. So, ironically, when you have your best chance to gain new customers from your competitors, you fail to take advantage of it because you are in your basement riding out the storm.

What if your business was prepared for this. What if instead of cutting costs, you had already managed your business to work efficiently while still exceeding your customer's expectations. What if all the people in your organization understood your strategy and were passionately living it each day. What would that look like? How would it change your business when you are growing while everybody else is cutting back?

Right now you are at the crossroads. Either baton down the hatches or take market share from your competitor. If you can't afford to grow your business, how much can you afford to lose?

Labels: Business Coaching, Coaching, Economy, Leadership, marketing, Planning, Strategy, Vision